WORCA Strategic Plan

Tofino, BC

Project Description

WORCA is passionate about pedaling mountain bikes on great trails, creating community connections, fostering the sport, and enjoying good times. Sharing this passion are their 1,700+ members, 10 volunteer directors, 3 administrative staff, 15 coaches and 4 full-time trail builders – all enjoying the amazing trails Whistler has to offer.

WORCA is also very strategic and, with our guidance, they recently developed another four-year strategic plan – the second we have helped them with since 2015.

Building on the robust framework and engaging planning process we developed for the first plan, their 2021-2024 plan clearly articulates direction for the next four years, including these key priorities that emerged:

  • Focus on inclusion and access to programs and events
  • Enhance virtual event options as COVID continues, and then revive the après scene once COVID restrictions are lifted
  • Stabilize revenues and improve risk management
Tofino, BC

Project Details

Key Deliverable: Strategic Plan 2021-2024
Client: Whistler Off Road Cycling Association (WORCA)
Completion Date: December 2020