WORCA Strategic Plan

WORCA is passionate about pedaling mountain bikes on great trails, creating community connections, fostering the sport, and enjoying good times. Sharing this passion are their 1,700+ members, 10 volunteer directors, 3 administrative staff, 15 coaches and 4 full-time trail builders – all enjoying the amazing trails Whistler has to offer.

WORCA is also very strategic and, with our guidance, they recently developed another four-year strategic plan – the second we have helped them with since 2015.

Building on the robust framework and engaging planning process we developed for the first plan, their 2021-2024 plan clearly articulates direction for the next four years, including these key priorities that emerged:

• Focus on inclusion and access to programs and events
• Enhance virtual event options as COVID continues, and then revive the après scene once COVID restrictions are lifted
• Stabilize revenues and improve risk management